2024 · Product launch · Nordstern Mobility
Achtundvierzig
A press and dealer launch for 118 guests at 48 metres, timed to the sunset to the minute.
The brief
A mobility firm wanted a launch that was not a hotel ballroom and not a studio. They also wanted a hard guarantee that a hundred journalists would not be stranded in the rain on a steel deck.
What we did
Timed arrival in lift groups of eight from 19:10, with the reveal set eleven minutes before sunset. The compressor hall was held and dressed as the alternative from the day the contract was signed, and the client was shown both rooms at the site visit. The weather call was made at 14:00 as always; that day it held.
How it went
Full pick-up in the regional and trade press, and no one queued for the lift for longer than six minutes. The second is the number the client cared about.
Something like this?
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